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Over the last few years, the popularity of UX has grown by leaps and bounds. Companies have come to realize the importance of offering engaging experiences to their users, lest they risk losing them to competitors that have invested time and money into ...

Article - Tim R. Todish - March 29, 2012 - 1 comment

Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitiv ...

Resource - Roger Dooley - March 21, 2012 - 0 comments

One of the main disadvantages of online shopping compared to in-store shopping is the lack of guidance. Walking into any retail location, customers may be greeted with a smiling face asking, “May I help you find what you’re looking for?” Online shop ...

Article - Tammy Guy - March 05, 2012 - 3 comments

Designing for findability, usability , and brand reinforcement are basic requirements of web experience design. But the purpose of a website is not just to be found and admired. It's to generate leads, sales, and revenue. By using a conversio ...

Article - Chris Goward - March 02, 2012 - 7 comments

Learn how Cook – An American Express Travel Representative used conversion rate optimization to dramatically lift both phone calls to its agents and online form-fills on its paid search landing page. Product Image:  ...

Resource - Wider Funnel Marketing Optimization - March 02, 2012 - 0 comments

  Web Site Usability: A Designer's Guide is a report that every person involved in Web design, commerce, or online marketing will want to have. This book is, undoubtedly, the most comprehensive data demonstrating how Web sites actually work ...

Resource - Jared Spool, Tara Scanlon, Carolyn Snyder, Terri DeAngelo - December 31, 1969 - 0 comments

Conversion Conference is a two-day professional event focused exclusively on conversion rate optimization. Scheduled for March 5-6 at the Marriott Marquis in San Francisco, Conversion Conference offers marketers the opportunity to learn the latest strat ...

Event - Tiffany Hampton - February 21, 2012 - 0 comments

  Implementing a Conversion Optimization approach to a lead-generation or ecommerce website can improve the business value of the website. This White Paper provides the framework for developing the business case as well as an approach to opt ...

Resource - Chris Goward - February 21, 2012 - 0 comments

  Human Centered Design Workshop in Seattle, Washington All Details here -->  http://www.customerexperiencelabs.com/human-centered-design-workshop-in-seattle-washington/ Workshop Overview This 2-day workshop introduces pa ...

Event - Jay Eskenazi - February 06, 2012 - 0 comments

For over 60 years, the Aspen Institute has been the nation's premier gathering place for leaders from around the globe and across many disciplines to engage in deep and inquisitive discussion of the ideas and issues that both shape our lives and c ...

Event - Tiffany Hampton - December 31, 1969 - 0 comments